You can earn money through your blog. You can earn money through your Instagram. You can earn money through your YouTube. Why are these sentences so taboo? I’ve talked openly about making money from your blog and social media in the past, now I’m here to offer some tips of how to create your own opportunities.
If you’re reading this wondering why you’re not earning money from your blogging and social media ventures, I’m here to show you how you can create these paid opportunities. I don’t receive emails filled with wonderful paid offers for promotions, infact, I think I’ve rarely received an email openly offering payment for a promotion.
If I’m interested in what an email is offering I look at how I best think I could help the brand/book/cause and what I think my followers would enjoy and I offer this back. This will often include attaching my media kit which details the different paid promotional packages I offer. I want to stress that I’m not being emailed with endless paid promotions, this is not how I arrange my Ads, I arrange the Ads by how I respond to an email about a review for example. I personally don’t charge for my reviews, but if I see an email about someone interested in a review, I may write back also offering them a paid promotion on my blog or Instagram.
It’s always important to keep these emails professional, I’d always advise having a basic template that you can send back to any emails you’re interested in exploring. I also personally reply to emails I’m not interested in to with a simple and polite rejection, I like to do this because I know how much these responses good or bad are valued.
Below is a template for the type of email I would suggest replying with if you want to turn a potential email into a paid opportunity. This is a stripped back example of what I would send and I always add in more to make it personal to each email, but this is a basic template.
Hi,
Thank you for reaching out, your book/brand/cause [insert the name, make it personal] looks great, would you be interested in working together on one of my promotional packages?
I’ve attached my media kit that details the packages I offer. I think we could work together on some great content featuring this book/brand/cause [insert the name, make it personal].
I look forward to hearing back from you.
Thanks,
NAME
I am a big fan of organising my email inbox into folders so once I’ve replied to an email with my media kit, I’ll add it to a folder called Waiting on Response. I can then easily follow up and see where I’m at with certain correspondence. I also have an inbox for Active Promotions so I can keep track of all of the resources I need.
Organisation is key to staying ontop of brand promotions. Spreedsheets are your friends. I try to have one place that I log every bit of info from brands; hashtags, handles, links, dates. This keeps me ontop of everything and makes sure I always know what I’m doing.
As with so many moments in life, you have to go out and get it yourself. The best you can do is to make your content channels the best they can be, grow an audience and engagement, be patient, but also work hard. These chances won’t fall into your lap, you will definitely have to work for them, but you will also have to create them yourself too. But it isn’t impossible, you can do it! I hope this blog post has been helpful in teaching you how you can turn a normal email into a paid opportunity! I know it can be hard to ask, but the worse that can happen is they don’t reply or they say no. We should have pride in asking to be paid for our work, the more of us that do it, the more normal it will become!
Thank you for sharing