I’m guessing you’ve clicked on this blog post because you want to know how to increase your Twitter followers. So to clarify, there are no hidden tricks in this post, no easy fixes, I worked hard over the past year to see this increase in my followers, but there were techniques I used that have served me well. My Twitter handle is @BooksNest if you wanted to look at the kind of content I post and how I put the below tips into place.
• GENUINE CONTENT
The point of Twitter is to share content, good content, interesting content. No one is going to want to follow you if you don’t initially have this. So before you do anything else, take some time to find your voice, your aesthetic, how you want to appear and then produce some really strong content around this. I use Twitter mainly within the book and blogging community, not exclusively, but it does help to have this niche, it’s easy to find a space to talk and meet others this way.
The first thing I did to boost my followers was a giveaway. I offered a book to the winner that I would send to them via either Book Depositroy of Amazon. BD has free shipping, so I was only going to be paying for the cost of the book, which barely cost me anything. Participants had to RT and follow to enter the giveaway, I think this gained me around 500 followers in the two weeks I was running it. Since this one I have done a few other giveaways, recently adding in an extra entry for anyone who followed my blog.
• FOLLOW RELEVANT ACCOUNTS
I like Twitter to read content not just create my own so I entered a few things I was interesting in into the search bar, for book bloggers for example I entered in Bookstagram, BookTube, UKYA. I then followed any accounts I thought I would find interesting and relevant to my own. This usually results in people following you back, also then your following count will remain similar to your number of followers, so people will know you’re on Twitter to engage not just promote.
If you genuinely like the accounts you’re following then the above point is a really good way to join in with the community, just make sure you interact with their tweets. This is something I have tried to do every time I go onto Twitter. Whether you’re retweeting, liking, commenting, make sure the people you follow know you like what they’re saying. This way you can get to know your fellow Twitter users, be involved in Twitter chats, get featured on other accounts etc.
I know some people might run away from this one, but checking your analytics and seeing what is working is so valuable. If you had a really popular post a few months ago, why not reword it and send it out again with a little makeover. This way you know you’re offering your followers something they will enjoy. It’s good to be able to look at how well your content is doing and how far it is reaching vs who is actually interacting with you. I know they can be a bit confusing to get your head round, but analytics could really help you out.
• IMAGES & GIFS
Tweets with pictures in them are over 30% more likely to get a RT than those without. Now I think this can vary depending on what you’re using Twitter for. A lot of my tweets without photos do perform very well and in-fact are my best performing content. However if you think about what interests you as you’re scrolling through your timeline, the tweets with images are more likely to arch your eye.
• DON’T GO HASHTAG CRAZY
It is so easy to go overboard on the hashtags, I’ve seen users #hashtagging every #couple of words #and it gets #really annoying. Do you see? It doesn’t boost your reach to go so hashtag mad, especially if the hashtags are very popular, this means you’ll have less chance of being seen. I think the more hashtags you use, the less genuine you seem, which is why I don’t tend to use any at all. Fun fact for you, a tweet with just 1 hashtag in it is 69% more likely to get a RT than those with two.