Within two minutes of starting this post I had already picked up my phone to go on Instagram, so I can already tell you that distractions will be one of the challenges bloggers face. I’ve been blogging for two and a half years and only recently have I started to get the hang of it and really enjoy my writing and the content I’m putting out. It’s hard to stay focused all of the time or to know where you want your blog to go, there’s so many challenges facing bloggers, but hey, we’re all going through them!
Finding and growing an audience is arguably the hardest part of blogging, you have to really work hard to bring in those first few people to your blog. You’ll notice as time goes on you will have regular readers and commenters, which is a great feeling, you’ll know people are really reading what you write. There’s different ways to be able to grow your audience and as you write more and continue to establish your brand then you will find the ways that work best for you, for me it’s bringing in my followers from Twitter and Instagram.
I already mentioned the distractions of a phone, or the internet, but there are a lot more than this too. We all have other commitments, be it work, home, family, sometimes it is hard to balance being a blogger on-top of all of that, especially when it feels like you’re working two or three jobs at any one time. We all want to make time for the things we love to do, but blogging isn’t the only thing in that equation. I try to set aside set time to write and work on my blog so I know it’s getting the attention it needs to grow, but I also know I still have my down time. But you still can’t avoid life or people for ever, someone will always be there to offer you a distraction.
Coming up with one to two posts a week (or whatever your schedule is) is tough! Sometimes you just don’t feel creative and that can be a huge downer when you know you need some new content. I’ve recently written a blog post entitled ‘Encouraging creativity when inspiration runs dry’ this post goes into detail about how to get the creative juices flowing so you don’t hit a blogging dry spell. Ultimately though take your inspiration from others, the world around you and your own experiences and you should find some new ideas to write about.
Search Engine Optimisation can be a right pain, especially if you don’t fully understand it, to simplify it, SEO is linked to how well your blog is seen on Google. If you’re using the right keywords, titles, meta descriptions etc then your blog posts will benefit. If you ignore this entirely then you’re not doing yourself any favours, always take time to look behind the scenes, not just at the front end. It’s hard to know exactly what to do with things like SEO, just because you’re a writer, doesn’t meant you have the head for optimising your blog, don’t be afraid to ask for help (or to throw your computer about the room a little in frustration).
This can either be a godsend or evil, sometimes you write a post and think it’ll perform really well but it flops. It’s a little disheartening to know you worked really hard on something that hasn’t been received very well, but I try not to let this get me down. If I enjoyed writing the post and the smaller number of people that read it took something from my writing, then it was worth it. At the very core of blogging has to be your enjoyment, do it for yourself!
I’d love to know what challenges you think bloggers experience, let me know in the comments!